๐๐๐ Marketing is all about goals. Without them, you have no means of understanding whether or not your job is worthwhile. Marketers are more likely to succeed in achieving their goals and objectives if they put them in writing. You can start developing the plan to achieve your goals once you have set defined objectives.
๐น Boost sales
๐น Brand equity awareness
๐น Increases market share
๐น Strengthen connections with stakeholders
๐น Venture into new markets or territories
๐น Widen your client base or demographic
๐น Generate revenue
๐น Obtain funds
๐น Higher return
Bear in mind the word SMART in setting up your goals.
SPECIFIC: Your objective must be centered on a single, well-defined statistic.
MEASURABLE: You need a way to compare the published information to that statistic.
ATTAINABLE: Your goal must be something you can actually do with the resources you have (or will have) at your disposal in the allotted amount of time.
RELEVANT: Your purpose must be consistent with your desired objectives.
TIMELY: Your objective ought to have a deadline by which you will meet that statistic.
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