๐๐๐Just like when building a ๐ or furniture, you need to be able to use all the tools available to you while developing a brand.Whether we ๐ it or ๐, our decisions are driven by our strong emotions. You want to develop a ๐ชemotional bond with your customers as a brand. The issue is that your company's complete life story cannot be captured in a logo or storefront, yet branding colors offer a direct route to your ๐ฏ market's โค๏ธ.
Neuroscientist Antonio Damasio claims that a brand's emotional appeal outweighs its intellectual appeal. Together with the knowledge that particular hues can arouse particular feelings, your brand's colors might influence sales or performance even more than the items you sell.
If you are aware of the message you want to convey, selecting your branding colors is simple. Finding your brand personality is one of the first steps in brand development. In essence, you want to consider your business as a person: who are they? What matters to them?
How do you decide which colors would work best once you've determined what your brand personality goals are?
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