๐๐๐ We are all aware that in order to succeed as a business, we must differentiate ourselves from the competition. When done well, it leads to decreased marketing expenses, a quicker sales cycle, and market supremacy. The reverse happens when something is done incorrectly.
The latter is obviously what we want to avoid, but how?
Don't just be better โ be different ๐
Better than your rivals' products and services are excellent, but diverse products and services are even more crucial. That is due to the way the human brain functions. We would quickly go insane if we actually paid attention to and processed every piece of information we came across. ๐คฉ
Maintain a strong, multi-channel presence ๐ฅฐ
Due to the highly fragmented nature of today's media, effective marketing requires your brand to be present in more locations than ever before. We have to cope with things like television, streaming services, social media, blogs, podcasts, to stay at the forefront of your clients' minds, you must be present there. ๐
Provide evidence of happy customers/clients ๐
A great testimonial begins with your customer or client outlining the issue they were experiencing prior to working with you and how it affected them.๐
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