๐๐๐ What are the Social Media Marketing Fundamentals?
Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But itโs not just about creating business accounts and posting when you feel like it.
Social media marketing requires an evolving strategy with measurable goals and includes:
๐PROFILE OPTIMIZATION
maintaining an accurate, complete, active links to website and has CTA
๐POSTING
useful, entertaining, relevant posts like pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.
๐ENGAGING
responding to comments, shares, and likes by engaging customers, followers and influencers to build a community around your brand.
๐ADVERTISING
paid methods of reaching targeted audiences or markets where you can pay to have your business appear in front of large volumes of highly targeted users.
๐MEASURING
by using platform and website analytics to see what is working and what needs improvement.
